2025
Victorian Women’s Trust
The Victorian Women’s Trust is a non-profit organisation advocating for women, girls, and gender diverse people through community grants, research, events, and major gender equality projects. For their 40th anniversary year, we designed the 2024–25 Annual Report, a bold, illustration-led publication celebrating four decades of feminist action, alongside their special anniversary edition logo.
What We Did
Annual Report Design
Custom Illustration
Anniversary Logo Design
Print Layout
The Challenge
VWT came to us needing a designer who could hold two things at once: the seriousness of the social issues they tackle as an organisation, and genuine hope for the future. The report had to hold serious subject matter (funding, grants, advocacy, impact) without losing the spirit of the movement it represents. They wanted a look that felt playful and approachable, rather than corporate.
The Solution
We leaned into custom illustration and vibrant colour to build a report that feels warm and vibrant across every page. We used hand-drawn characters and playful illustrations to soften the data without softening the message. Alongside the report, we designed a special 40th anniversary edition of their logo, reimagined with hand-illustrated figures to mark the milestone.
“Katie was a dream to work with. Organised, flexible and able to deliver on a brief with lots of moving parts. Couldn't be happier with the result!”
Ally | Victorian Women’s Trust
