The Daisy Patch

The Daisy Patch, a women’s gardening club, needed branding that captured its welcoming, community spirit and the beauty of gardening. The solution combined deep greens and light pinks, hand-drawn elements, and positive imagery of women to create a cohesive, approachable, and empowering brand identity.

Design explaining the typography style for 'The Daisy Patch', with annotations highlighting that the font is soft to emphasize friendliness, uses no obvious or cliché daisies, is fluid and cursive to indicate inclusivity, and is simple, clean, and legible.
Sunlit daisy flowers with the text 'The Daisy Patch' and small floral doodles overlayed.
Two young women laughing and pointing, with a colorful illustrated background of large pink, purple, and orange flowers and a banner that says, 'GROW TOGETHER • LET'S GROW TOGETHER'.
A green card with pink text reading "The Daisy Patch" and a white card with information for a gardening club, including the name Sarah, the date 12/02/23, and a favorite flower tulip, placed on a beige background with a floral pattern.
Illustration of two women exchanging plants, with the text 'Let's Grow Together' above them.
A beige tote bag hanging on a branch of a flowering tree with white blossoms. The bag has text that reads "Girls That Grow Together" with the word "Grow" in large font and a pink underline under the word "Together." There are simple line drawings of
Logo with the text 'The Daisy Patch' in pink script font on a dark green background.
A garden pathway surrounded by greenery and flowers with a sign that says 'The Lazy Patch' in pink cursive text.
A poster showing two women laughing and smiling, with colorful flower illustrations and text that reads 'Let's grow together - Let's grow together' at the top and 'The Daisy Patch' at the bottom.
Line drawing of a hand holding a small plant with two flowers, set against a dark green background.