Street view advertisement for Rastro tequila featuring three panels: the first with a bottle and cork and the text "Etched in Earth, Alive in Spirit." the second shows agave plants with a man riding a horse and the text "Rastro, a trace of the land" and "Product of Jalisco." the third with a margarita glass, a tequila bottle, and the text "Real moments demand real tequila."

Rastro | Tequila Brand

Brand Identity & Packaging Design

Visual Identity | Poster Design | Bottle Design | Packaging Design

Label for Rastreo tequila, featuring agave plant illustration, and background of agave fields with mountains, with text indicating it is 100% agave tequila from Jalisco.

Rastro is a tequila brand inspired by the rugged landscapes of Mexico, where the spirit of tequila was born.

THE CHALLENGE

As a new entrant in a saturated market, Rastro needed to carve out a distinct identity that paid homage to its Mexican roots. The goal was to capture the authenticity, craftsmanship, and raw energy behind the tequila-making process, while appealing to a modern, design-conscious audience.

THE SOLUTION

The visual identity draws from Earth’s raw, textured, and bold landscapes, featuring topographic patterns that trace the story of the land where agave grows.

Deep, organic tones and tactile design elements evoke a sense of heritage and adventure, creating a brand that feels both grounded in tradition and vibrant.