2026
Najaf Rugs
Maria and Najaf from Najaf Rugs approached us to redefine their brand from the ground up at a pivotal moment of change. After years of building a loyal customer base through an in-store experience, they were transitioning to an entirely online model.
With deep roots in Afghanistan, Najaf Rugs offers handmade, one-of-a-kind pieces sourced from traditional weaving regions. Each rug carries generations of craftsmanship, culture, and lived history. The brand needed to honour that legacy while positioning the business for long-term, scalable growth online.
What We Did
Visual Identity
Brand Strategy
Marketing Strategy
Brand Pattern & Illustration
Printed Collateral
Social Media Marketing
Content Creation
The Challenge
This shift required more than just a visual refresh. Without the tactile, sensory experience of the showroom, the brand itself needed to carry the weight of the story; communicating quality, trust, and emotional depth in a digital-first environment.
We partnered on a full rebrand, from strategy and storytelling to visual identity, and continue to support the business through ongoing marketing management.
The Solution
We delivered a brand transformation rooted in storytelling, craftsmanship, and emotional resonance.
The new identity system draws inspiration from traditional motifs, organic forms, and material textures, creating a visual language that feels both culturally grounded and contemporary. The storytelling now places heritage and artistry at the forefront, allowing customers to understand the depth behind every piece.
“Working with Katie from Get Set Studio on the Najaf Rugs rebrand was such a wonderful experience from start to finish.
She was communicative, attentive and genuinely invested throughout the entire process. Katie took the time to understand who we are, where the brand has come from and what we wanted this next chapter of Najaf Rugs to feel like. The final result felt beautiful, refined and deeply true to us. She exceeded our expectations in every way, and we could not recommend her enough. We have since gone back to Katie for her incredible design and brand work on other projects, which is the greatest reflection of how much we value working with her.”
Maria | Najaf Rugs
