Close-up of a gray, ribbed, round-neck T-shirt with a white tag that says 'Made by THE HANDMADE LABEL' sewn inside the collar.

Made By | Clothing Label

Brand Identity & Print Materials

Brand Strategy | Visual Identity | Copywriting | Swing Tag Design | Thank You Card Design

Stacked folded fabrics in earth tones, along with text explaining the handmade label concept.

Made by The Handmade Label celebrates craftsmanship and creativity within the fashion industry.

THE CHALLENGE

As a new label championing handmade fashion, the brand needed to communicate its values of authenticity, slow creation, and individuality in a market saturated with fast fashion and mass production. The challenge was to build a visual identity that felt elevated yet personal - one that spoke to conscious consumers who value artistry.

THE SOLUTION

We developed a brand identity rooted in warmth and tactility, combining earthy tones, hand-drawn elements, and natural textures to mirror the care that goes into each piece.

The result is a grounded yet inspiring visual identity that honours craftsmanship and celebrates the beauty of things made by hand.