Elegant restaurant interior with tables set for dining, featuring white tablecloths, wine glasses, napkins, and wooden chairs, with a modern dark wall in the background. Logo overlay stating 'Di Palma's 1988, Timeless Italian Cuisine'.

Di Palma’s

Rebrand, Strategy and long-term Marketing Support

Brand Strategy | Visual Identity | Web Design | Copywriting | Email Marketing | Content Creation | Social Media Management | Paid Advertising

A maroon business card with embossed text reading "DI PALMA'S" and a white card with handwritten and printed text, including an address and contact info, for a restaurant called "Di Palma's" on a concrete surface.

After 35+ years in business, Di Palma’s has built a loyal customer base but felt their brand was starting to look outdated in Melbourne’s evolving restaurant scene. While they remained a beloved local spot, they wanted a brand refresh to attract a younger demographic, without losing the charm that kept their long-time customers coming back.

THE CHALLENGE

Di Palma’s needed a refreshed look that felt up-to-date and inviting while still respecting its heritage and existing identity. The brand needed to feel timeless yet exciting, maintaining an approachable warmth without feeling too formal or overly sophisticated.

THE SOLUTION

We refined the brand while keeping the original main font as a nod to its history and ensuring a sense of continuity. To stand out from competitors, we introduced a richer, more vibrant colour palette, inspired by the warmth and energy of Italian dining. Many competitors stuck to limited colours, so this new approach gave Di Palma’s a distinctive and inviting presence.

The refreshed look brings a sense of nostalgia with a modern energy, ensuring new customers feel drawn in while regulars still feel at home.

A red bowl filled with lemons, with a beige cap that has the text 'Di Palma's' placed on top of the lemons.
Logo for Di Palma's Italian cuisine restaurant with the text ESTD 1988, Timeless Italian Cuisine, and a decorative background.
Embossed logo on a textured white paper featuring a circular emblem with ‘Di Palma’s Italian Cuisine,’ ‘ESTD 1988,’ and ‘DP’ initials in the center.
A white tote bag with dark brown handles, printed with the text 'DI PALMA'S' and a message about Italian cuisine, resting against a black slatted background and on a dark tiled floor.
A glass of lemonade with lemon slices and mint leaves on a white table, next to a menu from Di Palma's Italian cuisine restaurant.
A restaurant menu and branded cards for Di Palma's Italian Cuisine. The menu features a table set with food, drinks, and condiments. The cards include a quote about Italian cuisine and the establishment's logo with the year 1988.

Redefining their online identity

A laptop displaying a restaurant website with a table setting of wine, water, and food, on a wooden surface with a gray wall background. The word 'BEFORE' is visible in neon green text in the bottom left corner.
A smartphone on a table displaying a photo of wine glasses, food, and a plate, with the word "BEFORE" in bold yellow text on the bottom left corner.

Content Creation