Elegant restaurant dining table set with wine glasses, water glasses, and napkins, with dark wood panel wall in the background and the restaurant logo and branding overlay.

Di Palma’s

Rebrand, Strategy and long-term Marketing Support

Brand Strategy | Visual Identity | Web Design | Copywriting | Email Marketing | Content Creation | Social Media Management | Paid Advertising

A burgundy envelope with embossed text 'DI PALMA'S' next to a white business card with handwritten and printed text, on a light textured surface.

After 35+ years in business, Di Palma’s has built a loyal customer base but felt their brand was starting to look outdated in Melbourne’s evolving restaurant scene. While they remained a beloved local spot, they wanted a brand refresh to attract a younger demographic, without losing the charm that kept their long-time customers coming back.

THE CHALLENGE

Di Palma’s needed a refreshed look that felt up-to-date and inviting while still respecting its heritage and existing identity. The brand needed to feel timeless yet exciting, maintaining an approachable warmth without feeling too formal or overly sophisticated.

THE SOLUTION

We refined the brand while keeping the original main font as a nod to its history and ensuring a sense of continuity. To stand out from competitors, we introduced a richer, more vibrant colour palette, inspired by the warmth and energy of Italian dining. Many competitors stuck to limited colours, so this new approach gave Di Palma’s a distinctive and inviting presence.

The refreshed look brings a sense of nostalgia with a modern energy, ensuring new customers feel drawn in while regulars still feel at home.

A maroon bowl filled with yellow lemons, with a white cap placed on top of the lemons, displaying the text 'Di Palma's, Timeless Italian Cuisine, Est. 1988.
Logo for Di Palma's Italian cuisine restaurant with the text ESTD 1988, Timeless Italian Cuisine, and a decorative background.
Embossed logo on a textured white paper featuring a circular emblem with ‘Di Palma’s Italian Cuisine,’ ‘ESTD 1988,’ and ‘DP’ initials in the center.
A white tote bag with black handles hanging against a dark wall. The bag has the words 'DI PALMAS' printed on it, along with the phrase 'Bringing people together over timeless Italian cuisine'.
A glass of lemon water with mint leaves next to a restaurant menu on a white tablecloth.
A flyer for Di Palma's Italian cuisine featuring a photograph of a dinner table with wine, water, and various dishes, and a quote about bringing people together over Italian food, with the business established in 1988.

Redefining their online identity

A laptop displaying a restaurant website with a table setting of wine, water, and food, on a wooden surface with a gray wall background. The word 'BEFORE' is visible in neon green text in the bottom left corner.
A smartphone on a table displaying a photo of wine glasses, food, and a plate, with the word "BEFORE" in bold yellow text on the bottom left corner.

Content Creation