Interior of a cozy café with wooden furniture, framed art on the walls, and potted plants on the windowsill. Overlaid text reads "Benzô" and "Vem pelo café, Fica pela amizades."

Benzão | Brazilian Café and Brigadeiro Bar

Brand Identity & Menu Design

Visual Identity | Menu Design | T-shirt Design

A woman with long braided hair wearing a beige shirt, holding a smartphone near her face, sitting at a table with a glass of soda, a cup with a logo that reads 'Ben Zão' in Portuguese, a plate of chocolates and candies, and a car key.

Benzão is a Brazilian café bringing people together over nostalgic brigadeiros and locally sourced coffee.

THE CHALLENGE

As a café in the bustling coffee scene, Benzão needed to capture attention while staying true to its Brazilian roots. The brand had to convey warmth, vibrancy, and connection, celebrating Brazilian culture and establishing a distinct identity that set it apart from minimalist local cafés.

THE SOLUTION

The brand identity blends a coffee bean symbol with Rio’s iconic wave patterns, creating a visual link between community and culture.

A fresh, tropical-inspired colour palette and playful typography reflect the energy and warmth of Brazilian hospitality. The result is a modern, welcoming brand that instantly transports people to Brazil.