Benzão

Benzão is a Brazilian café bringing people together over nostalgic brigadeiros and locally sourced coffee. The brand identity combines a coffee bean accent and Rio’s iconic wave patterns, paired with a fresh colour palette to create a modern, warm, and vibrant look that stands out from typical café brands.

Graphic design logo with rustic, imperfect font spelling "Benzi" in dark brown, with descriptive text around it explaining typography choices, on a beige background.
A set of colorful coffee shop menu cards and loyalty punch card. The menu features coffee drinks, other beverages, and Brazilian-style snacks, with prices listed in dollars. The punch card encourages customers to collect stamps for free coffee after
White T-shirt hanging on a wooden divider with a colorful graphic and text on the front.
A transparent overlay of a cartoon illustration of two smiling girls holding cups, with text in Portuguese and English promoting a Brazilian cafe called Benzãô, all set against a cozy cafe interior background.
A Ben Zao coffee punch card featuring a colorful design with the brand name on the top and a promotion for collecting stamps for free coffee on the bottom. The card has multiple spaces for stamps, with most filled and one pink stamp remaining.
A cozy cafe with wooden furniture and a window showing outdoor greenery. Overlaid text reads 'BENZÃO' in large yellow letters, with smaller yellow text saying 'VEM PELO CAFÉ, FILA PELA AMIZADES'. Additional small yellow text at the bottom left says '
A pink storefront of a bakery or café with plants outside, large window display, and a sign that reads "BEN ZÃO VEM PELO CAFÉ, FIRA PELA AZZANELA." There is a cartoon sticker of two happy girls holding bread on the upper left corner.
Graphic with the text 'Ben Zaô' in large, bold, brown letters on a cream background, set against a wavy pattern of orange and teal colors.
Two cups of coffee with a cardboard carrying tray on top, featuring a logo with two women holding coffee cups and text in Portuguese, next to a black background.