A laptop displaying a website about collision repairs on an orange upholstered chair.

Accidento | Collision Repair Specialists

Website Redesign & Copywriting

Web Design | Copywriting

Laptop displaying the website of 'Accidente,' a collision repair service in Queenstown, with a white truck and mountainous landscape in the background.

After 26 years in business, Accidento’s website was long overdue for an upgrade. The outdated design, old information, and lack of functionality didn’t reflect the quality of service they provided. The goal was to build a modern, user-friendly, and future-proof website that looked as professional as their workshop and made it easy for customers to get the information they needed.

THE PROJECT

We designed a fresh, modern website that feels as reliable and professional as the workshop itself. The site was built to be easy for the team to update, ensuring it stays relevant for years to come. We also rewrote the content with SEO in mind, making it more informative and easier to find.

To help potential customers feel confident in the service, we structured the site around common customer concerns, answering key questions upfront. We also added an interactive before-and-after slider, letting visitors see the transformation of repaired vehicles in a dynamic way.

To tie everything together, we collaborated with a local photographer to capture high-quality images that make the site feel genuine and professional.

Before

Homepage of Accidento auto repair website featuring a red sports car with black grille and Mustang emblem, with navigation menu at top.

After

Homepage of Accidento auto repair website showing a mountain landscape with a white pickup truck in the foreground, displaying the company's logo and tagline for collision repairs in Queenstown.
Three men standing in front of a building with a large sign that reads 'ACCIDENTO PANELBEATING & ASSESSING CENTRE.' The building appears to be a panel beating and assessing workshop, with two cars partially visible behind the men.

“Katie nailed our brief. She was forthcoming and attentive, giving us the fresh and vibrant look and feel we were after. Katies’ design abilities were a standout for us and she provided us with a wrap around cost-effective solution, compared to other quotes we had been given.”

A smiling customer service representative wearing a headset, sitting at a desk with a computer. The background has text promoting an auto insurance company, AccVideo, with a dark background and white text highlighting their services.
Split image showing a side-by-side comparison of a red car, with the left side in a repair shop and the right side damaged and missing body panels.
Website homepage for a vehicle repair shop, featuring a top-down view of a black sports car on the right and business information on the left, including address, phone number, and a map of the location.